Black Friday Information

For those of you who are unfamiliar with the Black Friday holiday celebrated in the United States, we would like to explain what exactly it is, how it began and why it is important for you as an affiliate.

Black Friday is always the day after Thanksgiving (which is the last Thursday in November). Unlike Thanksgiving, Black Friday is not an official holiday in the United States.  Many employers will give their employees the day off as part of their Thanksgiving leave.  As a result, the number of nationwide shoppers increases to officially kick-start the holiday shopping season. Many stores will open their doors very early in the morning (around 5:00am). Most recently, some stores have started opening their doors at midnight. These retailers offer shoppers extreme discounts for a limited amount of time or until products run out.

The term Black Friday has many different origins, but a common term has to do with an accounting theory. Retailers traditionally operate at a financial loss during the year and accountants will record amounts in red ink. The holiday season is usually when retailers start to turn profit and accountants will switch to black ink to show the positive amounts; hence the term, Black Friday.

Black Friday is a HUGE online shopping day, so as an affiliate, you should be prepared. Now that you know more about the history of Black Friday, we want to share some amazing statistics from Black Friday 2011 with you:

• Online sales were up 39.3% on Thanksgiving Day and 24.3% on Black Friday compared to the year before
• Online spending on Black Friday increased to $816 million 
• According to a survey, 34% of shoppers are somewhat likely to physically go shopping on Black Friday, whereas 70% said they were likely to online shop on Black Friday

What does this mean for you? Don’t miss out on the opportunity to promote Sigma on Black Friday! We’ll provide all affiliates with inside sales information so you can be ready to share the deals and your affiliate link with your followers. Black Friday is the biggest shopping day of the year!

Are you going to use Black Friday to increase your affiliate sales?

© 2012 Sigma Enterprises, LLC

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