Calculating Your Affiliate Conversion Rate

Today we are going to teach you how to calculate your conversion rate and use this information to increase your affiliate sales. Your conversion rate is the number of sales you generate divided by your number of clicks. Below is the calculation and an example:

(# OF SALES / # OF CLICKS) x 100 = CONVERSION RATE

Let’s say in February you had 1 sale and 100 clicks. Your conversion rate would be:

1 SALE / 100 CLICKS = .01 x 100 = 1%

While there is no “standard” conversion rate, tracking your rate month to month is a great way to test your affiliate strategies. If you notice your conversion rate is decreasing, or you consistently have a low conversion rate, there are some potential problems you can address.

Low Website Traffic

Having low website traffic can make completing a sale difficult. However, there are many ways you can increase your site traffic. Guest posting, blog commenting and promoting your new posts/videos on all of your social networking sites can help your traffic levels. It’s extremely important to spend time building the content of your site before focusing on making a sale. Having a steady stream of visitors will be beneficial to you as an affiliate. Repeat visitors are more likely to purchase!

Low Click Number

If you are not receiving many clicks, you should analyze the placement of your affiliate link. In your YouTube videos, make sure your affiliate link is on the top line of your video info box. Displaying your affiliate banner at the top of your blog, making it immediately visible, will increase your chance of getting a click. Within blog posts, the best location for your link is embedded in the text or below the post (but above the comments).

Another solution is to look at the specific products you are promoting. Every audience is different! Do you have a large vegan and animal friendly following? Try promoting our synthetic kits. Is the majority of your audience in school/college? Try sharing sale information and less expensive kits. Your followers won’t click your link unless they are genuinely interested in the product you are marketing!

Low Sales Number

If you are receiving clicks but having trouble making a sale, examine how you are presenting the product. Personal recommendations based on firsthand knowledge and reviews are the most effective strategies. Make sure your potential clients know how to use our website and be willing to help them if they have any questions (especially important for international affiliates)!

Remember, there is no standard or average conversion rate. We are suggesting that you look at your personal conversion rate from month to month and determine what strategies work for you!

Do you have questions about how to calculate your conversion rate? Contact annie@sigmabeauty.com for help!

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