Wednesday, January 30, 2013

PREVIEW: Eye Shadow Bases

The moment you’ve been waiting for is almost here! We are excited to announce that the new eye shadow bases will launch on Monday, February 4! The beautiful bases will be sold individually and in kits. Get all of the information you need to prepare for Monday’s launch here!

There will be 9 bases sold individually for $13 each (the shades are shown above). Made from a smooth and blendable formula, the bases achieve a long-lasting and pigmented effect. Each base is designed to reduce surface oil with its water-resistant and light-weight formula. All of the bases in this collection can be paired with a wide range of colors to transform and enhance your existing shadows! 

The Eye Shadow Base Kits evolve from our best-selling Bare, Dare and Flare eye shadow palettes. Each kit contains three bases and an F70 brush, all for $36. Here are the shades included in each kit:

Bare Base Kit: Sculpt, Pose, and Persuade
Dare Base Kit: Dash, Strike, and Unveil
Flare Base Kit: Pursue, Spy and Provoke

Come back and visit the blog on Monday, February 4th for more information about the bases and all new affiliate banners!

© 2013 Sigma Enterprises, LLC

Monday, January 28, 2013

Affiliate Feature - France

Last week we brought you new affiliate banners in French, and today we want to introduce you to five affiliates from France! France, a known leader and trendsetter in the cosmetic industry, is filled with beauty savvy women. It’s no wonder we have hundreds of gorgeous and knowledgeable affiliates from France. We asked a few of the lovely ladies questions about blogging and beauty. Keep reading for their responses! 

Friday, January 25, 2013

Increase Sales with New Products

2013 will be a very exciting year for Sigma and the Affiliate Program! This past week we launched individual eye shadows from the Bare, Dare, Flare and Paris Palettes, as well as a collection of brow products. The individuals collection is only the start of exciting and innovative product launches coming this year; therefore we’d like to share with you some helpful hints on making the most of these great selling opportunities!

  • Follow the Sigma Affiliate Blog and @Sigma_Affiliate on Twitter to stay up to date on announcements and product previews. Make sure to pass any information on to your followers, as it is a great way to generate buzz about the upcoming product launch. Developing excitement and discussion is the first step in securing a sale! 
  • On the day of the product launch, it is important to release the specific product information to your followers. You can use any images from the Sigma Affiliate Blog and the Sigma website as long as you give credit to Sigma (simply include: Photo Credit: Include the need-to-know information with the images such as the product description, benefits and price.
  • Always deep-link to the new product page and share the monthly 10% off code to give your followers a call to action. 
  • Remind your followers about the product launch over your social media channels (Facebook, Twitter, etc.) throughout the first week of the launch. Make sure to link back to your original post so they can see the full details and click your affiliate link.
Stay informed from the Sigma Affiliate Blog! There will be plenty of opportunities to market new and exciting products this year! As always, you can always contact with any questions.

What type of new products would you like to see?

© 2013 Sigma Enterprises, LLC

Wednesday, January 23, 2013

Affiliate Banners in French!

France is known as an international leader in cosmetics and perfumes. Even during the recent economic recession, France led the way in the cosmetics industry with almost 25% market share worldwide. Women in France are also internet savvy, and a new study showed that 67% of French women purchase cosmetics online.  In light of this information, we created these new affiliate banners to help our French affiliates!    

Monday, January 21, 2013

NOW AVAILABLE: Individual Eye Shadows & Brow Products!

The wait is over! You now have the freedom to purchase Sigma eye shadows and brow products individually! Mix and match your favorite eye shadows and brow products to get the combination that is perfect for YOU.

Keep reading for more product release information, product photos and new affiliate banners!

Friday, January 18, 2013

Writing Product Reviews to Increase Sales

There are many ways to promote your Sigma affiliation, but one of the most effective ways to do this is through a review. While we are unable to provide complimentary products to all of our affiliates, that does not mean you are restricted from making a purchase on your own to review. Individual brushes can be purchased for $10-20 USD. It’s most economical to purchase brushes in kits, but we realize not everyone can afford to purchase a whole kit.

If you are serious about strengthening your affiliation with Sigma and increasing earning potential, purchasing a brush to review would greatly increase your chances of securing a sale. Followers will be more apt to listen to a first-hand review written in your own words, rather than a generic picture and website description. 

Wednesday, January 16, 2013

Sigma's Rising Star: January

The first Rising Star of 2013 is a beautiful blogger and YouTuber from Germany. Kisu offers many tutorials, reviews, and outfit inspirations on her social media channels. Even if you don’t understand German, her videos are fun to watch and easy to follow! Read our interview with Kisu below:

Der erste "Rising Star" 2013 ist die hübsche Bloggerin und YouTuberin aus Deutschland. Kisu biete viele Tutorials, Reviews und Outfit Inspirationen auf ihren Sozialen Platformen. Auch wenn ihr kein Deutsch verstehen solltet, ihre Videos sind sehenswert und absolut einfach zu verstehen! Lest unser Interview mit Kisu im Folgenden:

Tuesday, January 15, 2013

PREVIEW: Individual Shadows and Brow Products

As many of you know, Sigma has been working to provide certain products individually. In particular, eye shadows and brow essentials will be the first items available. Today we are giving you a sneak peek at all of the individual shadows and brow products that are set to launch next week. Keep reading for further details!

Individual Eye Shadows

What: 30 individual eye shadow shades from the Bare, Dare, Flare and Paris Palettes
Cost: $11 each
Collection Status: Permanent and will continue to expand!
Available: January 21, 2013

Individual Brow Products

What: From the Beauty Expert – Brow Design Kit: The Brow Pencil (medium/dark), Highlighting Pencil (matte/shimmer), and Brow Gel (clear/tinted).  
ALL NEW: Brow powder duos in Light, Medium, Dark and Auburn
Cost: Brow Pencil - $12, Highlighting Pencil - $12, Brow Gel - $12, Brow Powder Duo- $14
Collection Status: Permanent
Available: January 21, 2013

Items will be available for purchase via the Sigma website on January 21. Come back and visit the Affiliate Blog on Monday, January 21 for more information and promotional material for this exciting product launch!

© 2013 Sigma Enterprises, LLC