Last week we shared some YouTube strategies with you and tips to increase sales. Today we want to share some strategies for all the bloggers out there! There are many different blog platforms so we won’t talk about one in specific, but these ideas will be helpful no matter what platform you are using.
Banners
Make
sure a Sigma banner is visible and includes your affiliate link. Always
keep your banner as up to date as possible. You can find new banners for all
our product launches, discount codes, and promotions on the blog.
A
cluttered blog is very hard to
navigate and turns many potential readers away. If possible, try to delete any
old banners or advertisements you no longer use or are not relevant to your
demographic. If you have a beauty blog, keep most of your banners only related
to beauty items. Your readers are visiting your page for beauty advice and that
is what they are the most interested in.
Our
discount code banner is an important one to advertise. Not only will it
catch your reader’s attention, but you are also more likely to secure a sale if
you offer the discount code. You can read about the importance of discount codes
and coupon marketing here.
Placement of banners is also
very important. If your affiliate banner is buried between other banners and
advertisements, it will have less of a chance of being noticed by your readers.
If you would like your readers to see your Sigma banner, try to place it
towards the top of the page so it is noticed first.
Photos
Images are very important
for a blog. Readers like to see visual
representations of what you are writing
about. If you are writing a product review, make sure to include photos of the
product along with the post. If you do not have your own photos, you can always
use images from the Sigma website or
the Sigma Affiliate
blog. Images will gain your readers attention and could help your blog show
up in search engines when using the image search option.
Knowledge
Sharing knowledge
is another significant strategy. This could mean anything from informing readers
of an upcoming product launch to offering your opinion on a particular product.
Keeping
your readers up to date on the
latest products can create a buzz within your blog community. We try to inform
our affiliates about upcoming product
releases before the public. This gives you an advantage in getting the
knowledge out to your readers before they find out from anyone else.
Text-Links
Text-links
are incredibly important within your blog. Text-links have a much higher click-through rate than banner
ads. Not to say banners are becoming obsolete, but you are much more likely to
get a click when your affiliate link is placed within a post. Creating a blog
and only placing banners will almost guarantee little to no sales for you.
Creating a blog, building your content and sharing important information is a
sure way to increase reader loyalty and build sales.
Always
include a link when mentioning Sigma within a post! The first time you mention
Sigma in a blog post, make sure to include your affiliate link to the Sigma homepage. Unless you prefer, you do not need to keep linking Sigma
throughout the post. Also, make sure to include
links at the end of your post for readers.
Utilize
deep-linking whenever possible! A deep-link is a hyperlink, which brings
readers to a specific page other than the home page. For example, if you are
talking about the F80
in a post, you can include your affiliate
link and direct readers to the F80
page by deep-linking. Anytime you mention
certain products, make sure to deep-link to the products! Please refer to this
previous blog
post for more in-depth information on how to deep-link.
Go
back to old posts and add links. If you have old posts about
Sigma that don’t include affiliate links, you can always go back and add those
links! Your old reviews can still come up in searches, especially if someone is
looking for a particular product review!
On
a final note, always include a disclosure policy if you are using affiliate
links. Check out this blog post on the details and why it is important: Affiliate
Disclosure Policy.
We hope these tips were helpful for all you beauty bloggers out there! Please email affiliate@sigmabeauty.com with any specific Affiliate Program questions. Comment below if you have any additional tips to share!
© 2012 Sigma Enterprises, LLC
i have posted a blog about sigma brushes! <3
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